It's a lucrative deal that nets Google a nice return from the billions of search queries carried out on Apple devices each year. Google currently pays an estimated $15 billion a year to be the default search engine on the more than 1 billion Apple devices globally, including the iPhone. "If I were them I would offer Apple 100% of rev share in order to get at the traffic," Ramaswamy said in an interview with the AI podcast No Priors. Ramaswamy suggested Microsoft should take a no-holds-barred approach and spend as much cash as necessary to push Google out of the default search bar on Apple devices – even if Microsoft makes no money from the deal. That's the opinion of Sridhar Ramaswamy, who previously led Google's advertising business and now runs a competing search engine, Neeva. If Microsoft wants to really throw Google's business into turmoil, it should offer Apple billions of dollars to become the iPhone's default search engine. Landing the default search spot on the iPhone could disrupt Google's search dominance.Sridhar Ramaswamy suggested Microsoft need not make money from the deal.A former Google exec thinks Microsoft should outbid Google to land the default iPhone search spot.Account icon An icon in the shape of a person's head and shoulders.
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